Kaimook milktea

Kaimook milktea: is a newly opened boba shop in Thailand. ‘Kaimook’ in Thai means a pearl, and pearl tea is the most common name Thai people use to refer to one of their favorite tea-based drink. This project is based on my dream boba shop in Thailand which I hope to open one day. As I get into graphic design and brand identity, I always wonder what would it be like to have my own business. Therefore, I decided to design and brand a boba shop in a way that I want. Thinking about how the shop would look? What colours would I use? What kinds of logo would I have?

The goal of this personal project is to create a brand for Kaimook milktea, a new boba shop in Thailand.

Branding & Identity